The proliferation of online and mobile sports betting has helped attract business from younger demographics such as millennials and Gen Z, many of whom want to visit brick-and-mortar casinos after betting online. I'm in.
According to a new study by LaneTerralever, conducted in partnership with investment bank Jefferies, yes.The survey found that 48% of millennials and 36% of Gen Z have only ever gambled online.However, 70% of these tiers combined want to go to a land-based casino after doing sports betting in such a manner.
This is arguably a welcome data point for gaming operators, as just a few years ago the concern of not being able to connect with young prospects permeated the industry.But a 2018 Supreme Court ruling on the Professional and Amateur Sports Protection Act (PASPA), which left sports betting policy to states, could open the door for casino operators to better connect with Generation Z and millennials. It was.
PAPSAに言及したLaneTerralever氏は、「その結果、若い層がスポーツベッティングに参加し、オペレーターが取り込むべきオーディエンスとしてますます重要な存在になっています」と述べています。 「Z世代は、オンライン・スポーツ・ベッティングが発展していく中で、カジノ運営会社にとって新しい試みに参加する機会です。カジノ運営者とスポーツベッティング事業者は、この新しい観客のプレイヤーのニーズと欲求に焦点を当てる必要があります。"Online casinos are booming, and iGaming is seen as the industry's next growth frontier, but is unlikely to cannibalize land-based casinos.The survey found that 64% of people find more entertainment in face-to-face casinos, and 59% say they take gambling more seriously when playing live at a casino.
The Importance of Loyalty Programs
The rise and availability of sports betting has allowed sportsbook operators to leverage their customer loyalty programs in new ways.This is important for a wide range of customers, including young people.
“A well-designed player rewards program, with targeted communications and a strong rewards mix, encourages repeat visits, fosters loyalty, inspires play and captures more wallet share from existing players. It gives operators a competitive advantage in order to “A player rewards program is not just part of a tried and tested marketing strategy, it is also part of the casino's overall player experience.
According to the survey, about two-thirds of millennials and 3% of Gen Z are involved in their preferred casino rewards program on a weekly basis, compared to just one-third of boomers.The data also confirms the benefits of sportsbook operators working with casino rewards platforms.For example, sports bettors are more likely to use loyalty services than non-sports bettors.The survey also suggests that sports bettors are more likely than non-sports customers to enroll in such programs.
Earlier, some gaming executives said loyalty programs could be used to attract avid players to spend points at land-based casinos.As a result, you will spend more money at the casino.
Generation Z and millennials.Experience and technology matter
For operators, connecting with Gen Z and millennials is not a one-size-fits-all approach as these groups have different needs. Millennials prefer technology, while Gen Z seeks social connections and experience in gambling, according to LaneTerralever research.
“This generation (millennials) has changed the traditional perception of casino gaming. Millennials are a diverse generation that retains the values of traditional players, but also seeks new experiences.” doing. “As a result, millennials are more enthusiastic about sports betting than any other generation and appear to be even more digitally oriented than younger generations.”
On the other hand, when Gen Z customers visit casinos, they care more about the experience and connecting with other people than about winning.
Comment