Argentinian lawmakers want to significantly tighten advertising regulations for online gambling.The bill proposed by Marcella Campagnoli has several parts, but it boils down to, she says, "preventing pathological gambling online or virtual."
"The bottom line is that by restricting online gambling advertising in telecom media and virtual platforms, we're going to have regulations that avoid the occurrence of these pathologies, much like the regulations that restricted tobacco advertising." The congressman concluded.
The bill boils down to time limits on advertising.
Advertisements for online or virtual gambling will be limited to television, radio and media content platforms, viewed on computers and mobile phones through the internet, web pages and social networks from 1:5 a.m. onwards, according to the published statement. Limited to XNUMXpm.
In addition, there are proposals to ban debit card betting payments and restrictions on advertising content that "must be neutral and not directly appeal to or harass users."Advertisements for hiring bonuses are prohibited.
The Netherlands also banned off-target advertising for online gambling services.The Dutch government regulations came into effect in July and cover public places such as television, radio, print, billboards, bus shelters, cafes and game arcades.The Dutch government allows online gambling advertising in a "properly targeted manner" and bans language that encourages irresponsible play.
Ireland has also introduced a gambling regulation bill, banning advertising between 5:9 am and XNUMX:XNUMX pm.
Some companies increase advertising spending under threat
Sportsbet is increasing its marketing spend to stay ahead of the ban in Australia.A congressional committee has recommended a gradual ban on advertising over three years, and the current political climate appears to be leaning towards regulation and banning.
Many online betting shops, represented by Responsible Wagering Australia, argue that a blanket ban will not stop problem gamblers, who will only turn to illegal offshore markets.
Advertisements related to sports betting have been a major growth category for Australian media companies over the past decade, according to market analysts.Revenue from gambling advertising has increased by about 10% annually over the past 15 years, from $13 million in 2007 to $5300 million in 2022.
This time of year
The excitement of the NFL's preseason and regular-season games starting in September has increased advertising spending and sparked new marketing campaigns.But questions about gambling company sponsorship remain largely unresolved.
Professional football is one of America's biggest sports, but the rules are so vague that many question what NFL players are allowed to bet on.
The NFL is looking to the NBA for answers to questions about gambling company sponsorships. Last year, the NBA announced a partnership with both DraftKings and FanDuel as official sports betting partners.
Analysts say the NFL is slowly working its way through a thorny issue around sports betting, but the rise of online gambling and digital advertising will prompt a faster response and other sectors looking to increase gambling ads and sponsorships and advertising profiles. may be forced to focus particularly on the balance between
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