Kuchulukirachulukira kwa kubetcha pamasewera apaintaneti komanso pamasewera am'manja kwathandiza kukopa mabizinesi kuchokera kwa anthu achichepere monga azaka chikwi ndi Gen Z, omwe ambiri amafuna kukaona kasino wanjerwa akatha kubetcha pa intaneti. Ndalowa.
Malinga ndi kafukufuku watsopano wa LaneTerralever, wopangidwa mogwirizana ndi banki ya ndalama Jefferies, inde.Kafukufukuyu adapeza kuti 48% yazaka chikwi ndi 36% ya Gen Z adangotchovapo njuga pa intaneti.Komabe, 70% mwa maguluwa ataphatikizana akufuna kupita ku kasino wapamtunda atachita kubetcha motere.
Izi mosakayikira ndi malo olandirira anthu ochita masewerawa, chifukwa zaka zingapo zapitazo nkhawa yakulephera kulumikizana ndi achinyamata omwe akuyembekezeka idalowa m'makampani.Koma chigamulo cha Khothi Lalikulu la 2018 pa Professional and Amateur Sports Protection Act (PASPA), chomwe chinasiya ndondomeko ya kubetcha pamasewera kumayiko, chikhoza kutsegula chitseko kwa oyendetsa casino kuti agwirizane bwino ndi Generation Z ndi millennials.
PAPSAに言及したLaneTerralever氏は、「その結果、若い層がスポーツベッティングに参加し、オペレーターが取り込むべきオーディエンスとしてますます重要な存在になっています」と述べています。 「Z世代は、オンライン・スポーツ・ベッティングが発展していく中で、カジノ運営会社にとって新しい試みに参加する機会です。カジノ運営者とスポーツベッティング事業者は、この新しい観客のプレイヤーのニーズと欲求に焦点を当てる必要があります。"Makasino apaintaneti akuchulukirachulukira, ndipo iGaming ikuwoneka ngati gawo lomwe likukula pamsika, koma ndizokayikitsa kupha ma kasino omwe ali pamtunda.Kafukufukuyu adapeza kuti 64% ya anthu amapeza zosangalatsa zambiri m'makasino a maso ndi maso, ndipo 59% akuti amawona kutchova njuga kukhala yofunika kwambiri akamasewera pa kasino.
Kufunika kwa Mapulogalamu Okhulupirika
Kukwera ndi kupezeka kwa kubetcha pamasewera kwalola ogwiritsa ntchito mabuku amasewera kukulitsa mapulogalamu awo okhulupilika kwa makasitomala m'njira zatsopano.Izi ndizofunikira kwa makasitomala osiyanasiyana, kuphatikizapo achinyamata.
"Pulogalamu yopangidwa mwaluso yopatsa mphoto osewera, yokhala ndi mauthenga omwe akuwunikiridwa komanso kuphatikizika kwamphamvu kwa mphotho, imalimbikitsa kuyendera maulendo obwereza, imalimbikitsa kukhulupirika, imalimbikitsa kusewera komanso kutenga zikwama zambiri kuchokera kwa osewera omwe alipo. "Pulogalamu yopereka mphotho kwa osewera si gawo chabe la njira zotsatsira zomwe zayesedwa komanso zoyesedwa, komanso ndi gawo lamasewera onse a kasino.
Malinga ndi kafukufukuyu, pafupifupi magawo awiri pa atatu aliwonse azaka zikwizikwi ndi 3% a Gen Z amatenga nawo gawo mu pulogalamu yawo yamalipiro a kasino mlungu uliwonse, poyerekeza ndi gawo limodzi mwa magawo atatu a ma boomers.Deta imatsimikiziranso ubwino wa ogwiritsira ntchito sportsbook omwe amagwira ntchito ndi nsanja za casino.Mwachitsanzo, ogulitsa masewera amatha kugwiritsa ntchito ntchito zokhulupirika kuposa omwe simasewera.Kafukufukuyu akuwonetsanso kuti ochita masewera olimbitsa thupi amatha kulembetsa nawo mapulogalamuwa kuposa makasitomala omwe si amasewera.
M'mbuyomu, oyang'anira masewera ena adanenanso kuti mapulogalamu okhulupilika atha kugwiritsidwa ntchito kukopa osewera omwe amakonda kuwononga ndalama zambiri pamakasino apansi.Zotsatira zake, mudzawononga ndalama zambiri pa kasino.
Generation Z ndi Zakachikwi.Zochitika komanso ukadaulo ndizofunikira
Kwa ogwira ntchito, kulumikizana ndi Gen Z ndi millennials si njira imodzi yokha chifukwa maguluwa ali ndi zosowa zosiyanasiyana. Zakachikwi zimakonda ukadaulo, pomwe Gen Z amafunafuna kulumikizana ndi anthu komanso luso pakutchova njuga, malinga ndi kafukufuku wa LaneTerralever.
"M'badwo uno (zaka chikwi) wasintha momwe amaonera masewera a kasino. Zakachikwi ndi m'badwo wosiyanasiyana womwe umasungabe zikhalidwe za osewera azikhalidwe, komanso kufunafuna zatsopano." "Chotsatira chake, anthu azaka chikwi ali ndi chidwi kwambiri ndi kubetcha pamasewera kuposa m'badwo wina uliwonse ndipo akuwoneka kuti amakonda kwambiri digito kuposa mibadwo yachichepere."
Kumbali ina, makasitomala a Gen Z akapita ku kasino, amasamala kwambiri zomwe zachitika komanso kulumikizana ndi anthu ena kuposa kupambana.
Ndemanga