British gaming technology company Playtech announced a new deal with 888 Holdings on Thursday.
Both companies were previously partners with Playtech operating online casino games on 888 platforms in other regulated markets.The new deal will cover 888's US iGaming app, which will feature Playtech's live casino table games and random number generator-based games.
888 currently offers iCasino in New Jersey, but a Playtech release says the deal will apply if 888 obtains licenses in other states.
“This agreement will enhance the overall player experience by delivering more engaging and dynamic games, which are an important part of our content and product leadership strategy,” said Howard Mittman, president of 888's U.S. division. said in a statement. “We welcome Playtech content and look forward to developing our partnership together.
Playtech Aims for Growth in US iGaming Market
Playtech already has a presence in New Jersey, providing iGaming content to bet365.It also signed an agreement earlier this month to provide online casino content to Resorts Digital Gaming in the state.
Playtech COO Shimon Akan said the 888 partnership was an "exciting step" for Playtech to expand its US presence.
ライブカジノは、米国市場におけるプレイテックの最新の提案であり、オペレーターにサービスを多様化する機会を与え、その結果、当社の業界をリードするソフトウェアに対する大きな需要が生まれています」と、アカン氏は声明で述べています。Last December, the company opened live casino game studios in New Jersey and Michigan.In Michigan, we provide live casino content for Parx Interactive, a gaming partner of the Gun Lake Band of Pottawatomi Indians.
Playtech also operates iGaming studios in Asia and Europe.
The deal with 1 wasn't the only news Playtech announced this past week.The company also announced that it would drop Caliente Interactive's plans to bring Caliplay to the U.S. through a special purpose acquisition company (SPAC). Although SPAC's listing has been shelved, Playtech said in a regulatory statement that it is exploring "alternative opportunities" with Caliplay to develop a Hispanic-focused gaming business in the United States. increase.
For 888 the deal continues
For 888, the deal with Playtech came a week after winning a global deal with EveryMatrix.The deal will see EveryMatrix using the company's CasinoEngine platform to offer games on 1's casino app.
EveryMatrix is also looking to expand into the US, with a Miami base and license applications in New Jersey, Michigan, West Virginia, and Pennsylvania. EveryMatrix's Armadillo Studios is currently developing an online casino game featuring MMA fighter Amanda Nunes.
"This deal will allow us to distribute our game content to a wider audience, and we look forward to further developing our relationship with 888," said Erik Nyman, president of EveryMatrix Americas.
While sports betting has expanded rapidly in the US over the past four years, iGaming has not enjoyed the same level of growth.
Other states that have licensed iGaming are Connecticut, Delaware, Michigan, Pennsylvania, and West Virginia.
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